Everyone remembers Sonic the Hedgehog, the legendary game’s mascot. Well, now he will be spinning his way into smartphone later during this week. SEGA has recently announced a partnership with OpenFeint, which is currently the largest mobile social network in the world, in order to provide social gaming for their newest title called Sonic and Sega All-Stars Racing. It will be available for iOS.
By using OpenFeint, the players of Sonic & SEGA All-Stars Racing will have the opportunity to add friends on the platform’s 85m player gaming network and even get access to incredible online features such as achievements and leaderboards. Players will have the opportunity to brag about their achievements and high scores through integrated Twitter and Facebook support. SEGA also used OpenFeint’s developer announcements, which is a tool that helps developers send their players actionable and direct messages.
The CEO of OpenFeint, Jason Citron stated that approximately 20 years ago, Sonic the Hedgehog changed gaming and now the company is proud to help SEGA bring Sonic’s fun and excitement to a brand new generation of players that will play on the go against one another.
Sega’s Vice President of Digital Business, Haruki Satomi stated that cross-platform mobile social gaming is one of SEGA’s major goals and the organisation is looking to continue entertaining as well as inspiring their consumers even if they are on the go. He added that OpenFeint offers an incredible platform on which developers can launch their games on, it does not matter if it is through access to their massive player community or the use of amazing cross-promotional tools and features such as developer announcements.
Currently, the industry standard for social gaming is OpenFeint, as it powers titles from major international game developers and publishers.